In 2012, Google estimated that more than 1 billion people will use a mobile device as their primary internet access point in the near future. As is that is not enough, Cisco recently stated that there will be more mobile devices on earth than people by the end of the 2013. So, where do these statistics leave online marketers? With 50.9% of mobile consumers using their devices to make purchase decision it is just evident that each and every business needs to adapt to the new changes and invest in a well designed mobile website. Below are some elaborate reasons which explain why business entrepreneurs need to redesign their websites and make them compatible with mobile devices.
The phenomenal change in preference of internet browsing devices can be explained by the convenience Smartphones and tablets offer. Unlike conventional laptop and desktop computers, it is easier to carry a mobile device around and most important, use it wherever you are. This way, users spend more time with their mobile devices than they do with their desktop. They will use them to gather information on products and later use that information to make purchase decisions. If you have a mobile website, it becomes easier to recruit a large number of prospects as opposed to an entrepreneur who depends on a desktop version.
From Google’s statistics, it was concluded that 55% of mobile consumers use their devices for entertainment purposes which include online video viewing and interacting on social media networks. Considered that social media marketing is currently the best brand popularizing strategy, an online marketer would lose a lot of quality leads if a customer cannot access their website on their mobile device. For instance, if someone was looking for product information on a social network website and their came across your page, they would be frustrated to find out that your affiliate or merchant website does not display correctly on their mobile device. Instinctively, they would navigate away and instead opt to purchase from a competitor.
You also realize that mobile websites enable certain beneficial features which would otherwise not be available on desktop versions. For instance, the click to dial button enables a prospect to call your business directly without having to write down your number. This way, an interested customer can call you immediately after browsing on your website which increases the probability that they will make a transaction.
Finally, the desktop revolution is fading away and opening up to the now so called mobile revolution. Smartphones and tablets have capabilities which equal those of an average desktop computer and not to forget that you can actually carry the device around. In the near future, everyone will use a mobile device to carry out their daily computing tasks. It should also be noted that consumers do not only use their devices to shop online, they also use them to find local business like restaurants, car repair services and real estate agents. A 2012 study by xAd and Telemetrics led to the conclusion that mobile searches related to restaurants had a conversion rate of 90% where 64% converted within the same hour.