This is a question that comes up on a regular basis. A lot of business owners have no idea.
Google Local Listings can be defined as the business listings in the map that you usually see at the top or at the middle of Google’s first page results (that include maps). These listings tend to show up when you search for a keyword accompanied by a specific city, i.e. “Melbourne Accountants”. As a result, these local search results are different from the organic results and sponsored pay per click listings.