What is Internet Marketing?
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the web, email and text messages to drive direct sales via electronic commerce in addition to sales leads. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines. Search engine marketing and optimisation, email marketing, inbound marketing and many additional techniques combine to create a comprehensive online marketing strategy. Internet Marketing is a comprehensive practice involving the use and understanding of how individual aspects of a campaign affect website rankings, visibility and effectiveness.
In a nutshell Internet marketing is using the Internet to do one or more of the following:
- Communicate a company’s message about itself, its products, or its services online
- Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers
- Sell goods, services, or advertising space over the Internet
Some of the Internet Marketing Services we provide are:
- Email Marketing
- Mobile Marketing
- Banner Advertising
- SMS Marketing
- Content Marketing
- Search Engine Marketing
- Search Engine Optimisation
- Social Media Marketing
Please call or email for a custom quote for your specific business needs.