Google recently conducted a survey and a fully 96% of consumers reported they’ve encountered sites that were clearly not designed for mobile devices. (You know those ones that are so small you need a magnifying glass to read them. Painful.)
“The fastest path to mobile customers is through a mobile-friendly site,” concludes Google. “If your site offers a great mobile experience, users are more likely to make a purchase.”
DudaMobile in February reported that nearly 20% of visits to small business sites led to an immediate call to the business (e.g. with click-to-call), with some local businesses skewing much higher (e.g., pizzerias at 32%, car services at 27.8%). But businesses have to earn that call with a mobile-friendly site that puts that phone number above the fold and in eyeshot.