In 2013, we need to embrace new and emerging technologies. Well it seems that Australia Post is using something that I have never personally seen before! QR Code Stamps seem to be the “it” technology to use this Christmas.
QR Codes to send a Christmas video message! Love the concept.
Rather than simply using a traditional stamp, the postal service is offering special editions which have a unique QR code printed on them for free, to those sending mail via the company’s Express Post or Express Courier International service. An instruction card invites customers to scan the code using the Video Stamp app, which is free to download for iOS and Android users. This links their smartphone with the QR code on the stamp, which can then be peeled off and attached to the package. Customers then have 12 hours to record the message they want the person on the other end to see.
So instead of a stamp (or those hideously boring printed labels) you can send a video message with your Christmas presents. The idea of sending a personal video message, along with a present or gift that might not be as personalised as you would like, adds that extra special gift. A QR Code Stamp allows the receiver to scan the image, via a QR reader, and view a video that the sender has made.
Maybe QR Code Stamps, or QR codes as text messages are the new Christmas Card? A personalised video targeted to the person you are speaking to, or perhaps as the office Christmas card, that allows you to wish your customers and clients a Merry Christmas and sum up your year. So for environmentalists, no more wasted paper or Christmas Cards. Green is good!
QR codes are easy to create and can be highly personalised. To find out more about what Australia Post are doing this year with their QR Code Stamps, click here.