We can’t get enough of our smartphones!
Do you have a mobile friendly website? Do you even know what this means? Well the good news is that we do and we want to let you know about them too!
Most of us compulsively check our mobile phones countless times a day, then stash them by our bedsides at night. We’re are 100% hooked on them because they make our lives easier.
Fortunately for businesses large and small, smartphones also make it easier for people to surf the net, research and make purchases. And that very (and very lucrative) mobile purchasing power is precisely why it’s critical for your company website to look great and work smoothly on smartphones — and on tablets, too.
At this point, most people would agree that having a mobile friendly website is a basic requirement for any online brand:
- 57% of users won’t recommend a business with a poorly designed mobile site, and
- 40% have turned to a competitor’s site after a bad mobile experience.
If you’re just starting to think about it, you’re falling behind. And you don’t need me to convince you.
By the year 2017, it is predicted that 85% of the world’s population will have 3G coverage.
Mobile data in the year 2012 was 12x the size of the entire internet in the year 2000 . In other words, it grew by 1200%. And by the year 2018 it is expected to grow 12x again …meaning the rate of growth is now twice as fast as when we started (12x growth in 6 years instead of 12).
What all of this means is that we’re becoming more connected than ever. And mobile is now a channel which can empower you to reach people you can’t reach any other way, as the number of mobile users worldwide is set to overtake the number of desktop users in 2014.
We are increasingly living in a multiscreen, device-agnostic world.
And this means that “mobile” can’t just be an add-on anymore. I think “there’s no such thing as mobile for the user.“
Mobile is not a separate channel; it’s a technology. So although at this point there’s “no such thing as mobile” for the user, don’t be fooled: Making it easy for users is really hard. We can’t be lazy.